Chemistry Selected by Red Bull to Promote U.S. Culture Clash Concert Series
ATLANTA – Chemistry has been selected by Red Bull, the global energy drink leader, to promote the first U.S. Culture Clash concert. The Red Bull Culture Clash is a global event series with stops in Johannesburg, Milan and Atlanta. The event is an indoor sound clash where four celebrity crews compete in multiple rounds of musical competition, with the winner decided by the crowd. The Atlanta event was held August 25th, 2017 at 787 Windsor.
Culture Clash is a combination of concert, competition and dance party. Four crews led by Jamaican star Popcaan, Atlanta super producer Mike WiLL Made-It, Toronto production prodigy (and Drake and Kanye collaborator) WondaGurl and British rapper and style guru Tinie Tempah will face off in the battle. Each crew will be evaluated on track selection, energy and surprises.
Chemistry executed a comprehensive digital advertising and out-of-home campaign. Grass roots efforts include a local artist mural and other wild postings.
“Chemistry has proven experience building excitement in this city, and Culture Clash is a great way to showcase how we can drive ticket sales, generate awareness and get people involved in the event through live streaming and social media interaction,” said Tim Smith, president of Chemistry.
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