Modern Chemistry

  • 10 Apr Wendy’s For The Culture

    By: Shanelle Pickraum I love it when brands stand out for great strategy, creative and execution.  Wendy’s drew a line in the sand with their mixtape on Spotify called “We Beefin“! In the current “fast food wars” between them, Burger King and Mc Donald’s we have seen them......

  • 01 Mar Media For Brands On A Budget

    by AdExchanger // Thursday, March 1st, 2018 – 12:04 am   “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.   Today’s column is written by Jason Dille, vice president of media at Chemistry.......

  • 18 Dec Chemistry’s Top 3 Gift Choices of 2017

    By: Sarah Beth Nelius We all have that one gift in mind we want to receive at the end of the year. It might be the hottest new item on the market you can’t go a day without seeing a commercial for, or maybe it’s......

  • 15 Dec Holiday Advertising

    By: Celeste Hubbard The holiday season is officially upon us. It’s the time of year where the most emotional, elaborate, and effective ad campaigns drive a fifth of all retail sales for the entire year. But at their best, holiday campaigns can impact much more......

  • 08 Sep Culture Q&A w/Ned Show

    If you had to define your corporate culture in four words – and one of them can’t be “fun” – what would they be? The culture at chemistry is really about honesty, transparency, humility and hustle.   How can undergoing a merger or acquisition influence......

  • 21 Aug How To Amplify Brand Awareness with Influencers

    In today’s social media addicted world, it’s not surprising that there is a new definition of what it means to be an influencer. Simply being funny, sharing advice or providing useful tips that appeal to thousands of consumers can turn virtually anyone into a social......