What would people rather do than their taxes? Pretty much anything. H&R Block’s newest tax filing product allows filers to do just that. To help launch Tax Pro Go, Chemistry created a digital campaign including web work, digital tools, online videos, and pre-roll ads. We integrated Tax Pro Go throughout the dot com properties and developed a tool to match filers with the right expert based on their needs. An online video explains the product while pre-roll videos encourage filers to do their taxes without actually doing their taxes.