MetroHealth Names Chemistry Agency of Record
PITTSBURGH /PRNewswire/ — MetroHealth, one of the top three health systems in Cuyahoga County, Ohio, has named Chemistry its agency of record. Chemistry will partner with MetroHealth’s marketing team on media planning/buying and creative to position MetroHealth as the region’s health system of choice for wellness and primary care services.
“Chemistry has a successful track record when it comes to working with challenger brands,” said Elizabeth Allen, senior vice president of external affairs at MetroHealth. “Their experience with both retail and healthcare will help us advance our brand. I look forward to our partnership.”
MetroHealth has an acute care hospital with a Level I trauma and burn center and more than 25 locations throughout Cuyahoga County. MetroHealth is currently in the planning phase of building a new state-of-the-art hospital on the near west side of Cleveland, a massive $1billion project that is expected to open in 2022. The new facility will be the centerpiece of the system’s 52-acre campus that will undergo a complete transformation over the next five years.
“We are developing an integrated strategy to help MetroHealth evolve its brand and increase primary care services throughout Cuyahoga County,” said Ned Show, CEO of Chemistry. “MetroHealth is focused on keeping people well and becoming the leading health system for preventative care. We’re excited to help MetroHealth accomplish that goal.”
Also covered in the Pittsburgh Business Times: http://www.bizjournals.com/pittsburgh/news/2017/06/01/chemistry-named-agency-of-record-by-metrohealth.html