Chemistry Continues Rapid Expansion and New Business Growth

ATLANTA, July 16, 2018 (GLOBE NEWSWIRE) — Independent, full-service agency Chemistry today announced it has added a series of new business to its roster including Atlanta Botanical Garden, Turner and Flower Child.


“It’s been an exciting year for us at Chemistry. We’ve made great strides within the local Atlanta community and also on a national level to support brands that are looking to do things differently,” said Tim Smith, President at Chemistry. “These are brands that represent where Chemistry is going to deliver creative risks that will drive business forward.”


Flower Child: Flower Child is the healthy, happy, fast-casual restaurant that is revolutionizing the way we eat out. The 2017 “Hot Concept” award winner was brought to life by restaurateur and New York Times best-selling cookbook author, Sam Fox and Fox Restaurant Concepts (FRC). The brand has named Chemistry Agency of Record to centralize all creative, media and social efforts. Work will launch this month through end of year to grow the Flower Child Tribe, evolve the brand in the lifestyle category, build buzz and sales nationally.


Atlanta Botanical Garden: Chemistry has been named digital dotcom partner for Atlanta Botanical Gardens. The agency will lead a redesign of the Atlanta Botanical Garden’s website, to create a mobile-first, responsive experience that is as rich, innovative, immersive as the experience itself. The work is expected to launch in the fall of this year.


Turner: Chemistry is partnering with Turner’s instant classic film streaming service, FilmStruck. The agency is developing social campaigns to increase subscriptions and engage its cinephile users. Work will launch this summer.


This news comes on the heels of continued momentum for Chemistry. The agency recently began working with COX Media, Sweet Leaf Tea and Atlanta CVB. To support this growth, Chemistry moved to a larger office space in the vibrant West Midtown district of Atlanta, transforming a former oil warehouse into a space to accommodate a team that grew almost 60 percent in 2017.


Press Release here.