MATTER | September 21, 2018
Every week (or other week, or sometimes every other season), our senior strategist David Choe puts together a link roundup of links that he likes and sends them around the office. This is that list, presented unabridged.
New Seasons, New Magic
Summer is coming to an end and autumn is just around the corner. With a new season comes fresh perspective. This week on Matter we dive into the topic of change. Organizations experiencing change. How we change as people. It’s all here folks.
Gap’s first brand in years.
Gap has come to stand for… not much. Once a darling brand, it’s been pretty quiet as of late.
That changed today with the launch of their first new brand in years, Hill City.
Hill City is a men’s athleisure / performance-wear brand targeted to the “modern man”. With brands like Everlane, Frank & Oak and all the rest, popping up everyday, do you think they’ll be able to stand out?
Fashion is changing faster than we can keep up.
And some brand are capitalizing on this rapidly changing landscape.
Ssense uses data and guts to keep up with the times and make that money.
Popcorn at the movies is so 2009.
We’re not the only ones that have been suckered into getting the $20 XL popcorn and drink combo for unlimited refills, but looks like that’s all about to change.
The concessions business is big business, $1 billion big, and it’s only about to get bigger.
All Things Advertising