Contributors: Jason Dille, EVP, Media Mark Vigna, VP, Group Account Director Matt McLaren, Sr. Brand Strategist What is StratFest? In a time where markets and culture can change in an instant and speed is a competitive advantage, the strategy practice finds itself caught between......
BLOG
BLOG
By: Nikki Méndez During the last week of MAIP, amidst face of talent, I was of course faced with the terrifying question “Shit. What am I going to do after this?” I hadn’t yet gotten any strong leads for an advertising job in Atlanta and the......
Contributors: Katie Boardman, Media Supervisor Sydney Morgan, Content and Community Strategist Emily Garrison, Account Supervisor How did Chemistry participate in the summit? Chemistry attended the Allyship & Action Summit 2.0 on Tuesday, August 4th and joined as the summit aimed to connect allies to Black......
19 Aug Talk… to… Each… Other…
By Lauren Interrante – Creative Resource & Project Manager We’re all overcommunicating these days as we navigate our remote work environments, but we can still find ourselves shying away from having the difficult conversations. Why? Are we worried the other person may not......
By Lark Izenson As June quickly approached, I dreaded- but, also, expected- an email from Chemistry, the ad agency in Atlanta where I would be interning for the summer, informing me of the program’s cancellation. With the last few months of my sophomore year......
Natalie Otterson, Account Supervisor With the shifts of how the world works due to COVID-19, we advertisers have had to become even more flexible and adept than before. Our beautiful marketing plans, honed over many hours, are ancient history and have been replaced with......
29 Jun Pride Month
PRIDE ACROSS THE CHEMISTRY FAMILY: THIS MONTH AND ALWAYS From all of our offices, we’re committed to celebrating, advocating and sharing resources that support the LGBTQIA+ community. Please visit any of the below websites to learn more, donate or find ways to get involved. ......
How did Chemistry participate in #SMWONE? Chris Breen, partner & chief creative officer, presented The Lost Art of Anticipation, during which he broke down the keys to igniting the slow burn of anticipation for a successful movie launch. He included insights on how implementing unique......
By Courtney Saul, Group Account Director As I settle in for another week of parenting and account directing through a quarantine/pandemic, I thought maybe some other working parents in adland could use some words of encouragement. Or at least the sweet satisfaction of knowing they’re......
01 May Becoming a Mama and Media
By Katherine Lancaster, Senior Media Planner / Buyer With the world changing around us so rapidly these days, I’m finding that not only am I keeping up with the ever-changing climate of social distancing, Zoom meetings and short trips outside, but I’m also navigating the......
By Phil Lewicki, Media Planner / Buyer The Future of OOH Marketplace Even as our world continues to evolve and become increasingly digital, traditional media tactics remain an important part of a comprehensive media plan. Several studies have shown that a consumer is at......
By Megan Garner, SEM Supervisor Is Google creating more ad space to stimulate ad spend? As COVID-19 continues to impact daily life, it appears Google is making adjustments to the SERP to drive more ad spend for advertisers and revenue for themselves. During some......
By Maureen Connors-McBride, Copywriter I was thinking about writing a blog post about 10 days ago (at the beginning of March). As I struggled to hit my deadline, another topic was creeping into consciousness. At first it seemed like a distant news story mixed in......
By Matt McLaren, Senior Strategist Today, there are 30 million podcast episodes, eager to be heard. More and more streaming services are competing for our attention (& our wallets). Emerging mediums, like Magic Leap or Oculus, give brands more immersive storytelling platforms than ever......
The latest in Google’s Algorithm Updates By Sara Rossi, Digital Strategy Analyst Recently, Google rolled out one of its biggest algorithm updates to date called BERT. This is the latest of many changes that Google has made in hopes of furthering machine understanding......
Kevin Seelaus – UX Researcher How did you end up with a career in UX Research? I’ve always been interested in understanding how people think, and how a person’s unique perspectives and experiences can shape their perception of the world. I see......
Alexa McDaniel – Account Executive The main difference between college and agency life is the incredible relevance of what you spend your days doing. For example, my main stressor in the last year of college was a class called “Introduction to Astronomy.” Its name......
If you have a fear of public speaking, do it until you don’t. Seriously. The inability to give a good presentation is the single most crippling hindrance in the growth of your career. Think of every good leader you’ve ever worked with. They could do......
14 Aug YOU DON’T WANT TO WORK HERE.
Ray Tolbert – Copywriter You don’t want to work here. This is a weird thing to say in a company’s blog but, I mean it. This probably isn’t the place for you. We can be loud. And eerily quiet. We’re demanding.......
Jason Dille – Executive Vice President, Media Have you ever watched the stock market ticker? Biting your nails as the value of your shares in Sears Holdings Corp plummets and you wonder what the hell your financial advisor is doing? This is......
Associate Creative Director & Copywriter: Michael Micetich How did you end up with a career in Copywriting/Creative Direction? The short answer is I worked my ass off. The longer answer is that I’m one of those rare creatives who knew from a young age......
By Dan Dehner, Chief Interactive Officer at Chemistry Pittsburgh Every website was at some point born into this world (launched). In most cases, those newly born sites are released on their own into the world to communicate with your end users. Day after day,......
By Talley Hultgren, Chief Strategy Officer Maker-Strategist? What the hell is that? Well, it describes our ethos here at Chemistry. Constant evolution. Co-creation. Invention. Blowing things up, then putting them back together with a fresh lens. It’s the opposite of a pontificating, turtlenecked smart-ass.......
by Christina Keffer, Lead Digital Strategist, Chemistry, Pittsburgh One of the most common reasons we get SEO clients is that they went through a rebrand and their organic traffic tanked. The agencies they work with typically come up with a million and one amazing......
A few words of wisdom by Tim Smith, President Chemistry, Atlanta With the big game behind us and Valentine’s Day coming up, I’m feeling the love for everyone in our industry. After 25+ years in the business, I still get excited talking advertising......
22 Jan “Spread the word…”
Chemistry’s new Director of Public Relations, Hilary Harmon, is getting great press. What’s your role at Chemistry? I’m the Director of Public Relations, so I manage media relationships and work closely with our advertising team and account managers to develop unique publicity strategies catered......
This time of year, some of us are making our lists and checking them twice…while others are evaluating our objectives and deciding our business metrics. All we want this year is to help our clients make sure their social strategy is primed to impact their......
Brittany Riley is a Kentucky native, lifelong maker of things, and our brand spankin’ new Group Creative Director. We sat down with her to talk about how she got here, what determines good and bad feedback, and finding inspiration in performance art. What got......
10 Sep “It’s a social event.”
Chemistry’s new Director of Social Media is getting a lot of likes. Meet Laura Forester. How did you end up with a career in social media? I’ve always had a passion for storytelling. Yes, really! I had a least a dozen imaginary friends when......
Atlanta Creative Shop Chemistry Joins the Roster of Ad Agencies, Design Firms, Social Media Platforms and Brands Partnering With Miami Ad School to offer our students real-world experiences. Pippa Seichrist: The agency has a great name, Chemistry. Do you have a favorite element? Anja......
13 Jun “Passion creates hustle.”
It’s one of the helpful insights we learned from our Q&A with Farrar Langlois, Chemistry’s new VP of Human Resources. “No, it’s pronounced Farrah,” is another. How did you make your way into HR? I started out as a finance major in college and......
10 Apr Wendy’s For The Culture
By: Shanelle Pickraum I love it when brands stand out for great strategy, creative and execution. Wendy’s drew a line in the sand with its mixtape on Spotify called “We Beefin“! In the current “fast food wars” between them, Burger King and Mc Donald’s, we have seen them......
By: Sarah Beth Nelius We all have that one gift in mind we want to receive at the end of the year. It might be the hottest new item on the market you can’t go a day without seeing a commercial for, or maybe it’s......
15 Dec Holiday Advertising
By: Celeste Hubbard The holiday season is officially upon us. It’s the time of year where the most emotional, elaborate, and effective ad campaigns drive a fifth of all retail sales for the entire year. But at their best, holiday campaigns can impact much more......
08 Sep Culture Q&A w/ Ned Show
If you had to define your corporate culture in four words – and one of them can’t be “fun” – what would they be? The culture at Chemistry is really about honesty, transparency, humility and hustle. How can undergoing a merger or acquisition influence......
In today’s social media-addicted world, it’s not surprising that there is a new definition of what it means to be an influencer. Simply being funny, sharing advice or providing useful tips that appeal to thousands of consumers can turn virtually anyone into a social media......