By Talley Hultgren, Chief Strategy Officer Maker-Strategist? What the hell is that? Well, it describes our ethos here at Chemistry. Constant evolution. Co-creation. Invention. Blowing things up, then putting them back together with a fresh lens. It’s the opposite of a pontificating, turtlenecked smart-ass. ......
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by Christina Keffer, Lead Digital Strategist, Chemistry, Pittsburgh One of the most common reasons we get SEO clients is that they went through a rebrand and their organic traffic tanked. The agencies they work with typically come up with a million and one amazing......
A few words of wisdom by Tim Smith, President Chemistry, Atlanta . With the big game behind us and Valentine’s Day coming up, I’m feeling the love for everyone in our industry. After 25+ years in the business, I still get excited talking......
22 Jan “Spread the word…”
Chemistry’s new Director of Public Relations, Hilary Harmon, is getting great press. What’s your role at Chemistry? I’m the Director of Public Relations, so I manage media relationships and work closely with our advertising team and account managers to develop unique publicity strategies catered......
This time of year, some of us are making our lists and checking them twice…while others are evaluating our objectives and deciding our business metrics. All we want this year is to help our clients make sure their social strategy is primed to impact their......
Brittany Riley is a Kentucky native, lifelong maker-of-things, and our brand spankin’ new Group Creative Director. We sat down with her to talk about how she got here, what determines good and bad feedback, and finding inspiration in performance art. What got you into......
10 Sep “It’s a social event.”
Chemistry’s new Director of Social Media is getting a lot of likes. Meet Laura Forester. How did you end up with a career in social media? I’ve always had a passion for storytelling. Yes, really! I had a least a dozen imaginary friends when......
Atlanta Creative Shop Chemistry Joins the Roster of Ad Agencies, Design Firms, Social Media Platforms and Brands Partnering With Miami Ad School to offer our students real-world experiences. Pippa Seichrist • Co-Founder @ Miami Ad School Chemistry Executive Creative Directors (and Miami Ad......
13 Jun “Passion creates hustle.”
It’s one of the helpful insights we learned from our Q&A with Farrar Langlois, Chemistry’s new VP of Human Resources. “No, it’s pronounced Farrah,” is another. How did you make your way into HR? I started out as a Finance major in college and......
10 Apr Wendy’s For The Culture
By: Shanelle Pickraum I love it when brands stand out for great strategy, creative and execution. Wendy’s drew a line in the sand with their mixtape on Spotify called “We Beefin“! In the current “fast food wars” between them, Burger King and Mc Donald’s we have seen them......
By: Sarah Beth Nelius We all have that one gift in mind we want to receive at the end of the year. It might be the hottest new item on the market you can’t go a day without seeing a commercial for, or maybe it’s......
15 Dec Holiday Advertising
By: Celeste Hubbard The holiday season is officially upon us. It’s the time of year where the most emotional, elaborate, and effective ad campaigns drive a fifth of all retail sales for the entire year. But at their best, holiday campaigns can impact much more......
08 Sep Culture Q&A w/Ned Show
If you had to define your corporate culture in four words – and one of them can’t be “fun” – what would they be? The culture at chemistry is really about honesty, transparency, humility and hustle. How can undergoing a merger or acquisition influence......
In today’s social media addicted world, it’s not surprising that there is a new definition of what it means to be an influencer. Simply being funny, sharing advice or providing useful tips that appeal to thousands of consumers can turn virtually anyone into a social......