Matter

“Passion creates hustle.”

It’s one of the helpful insights we learned from our Q&A with Farrar Langlois, Chemistry’s new VP of Human Resources. “No, it’s pronounced Farrah,” is another.   How did you make your way into HR? I started out as a Finance major in college and loved it. Numbers...

Wendy’s For The Culture

By: Shanelle Pickraum I love it when brands stand out for great strategy, creative and execution.  Wendy's drew a line in the sand with their mixtape on Spotify called "We Beefin"! In the current "fast food wars" between them, Burger King and Mc Donald's we have seen them go...

Media For Brands On A Budget

by AdExchanger // Thursday, March 1st, 2018 – 12:04 am   "Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.   Today’s column is written by Jason Dille, vice president of media at Chemistry.   Nature tends to favor the...

Chemistry’s Top 3 Gift Choices of 2017

By: Sarah Beth Nelius We all have that one gift in mind we want to receive at the end of the year. It might be the hottest new item on the market you can't go a day without seeing a commercial for, or maybe it's something...

Holiday Advertising

By: Celeste Hubbard The holiday season is officially upon us. It’s the time of year where the most emotional, elaborate, and effective ad campaigns drive a fifth of all retail sales for the entire year. But at their best, holiday campaigns can impact much more than...

Culture Q&A w/Ned Show

If you had to define your corporate culture in four words - and one of them can’t be “fun” - what would they be? The culture at chemistry is really about honesty, transparency, humility and hustle.   How can undergoing a merger or acquisition influence a company’s culture? Melding...

How To Amplify Brand Awareness with Influencers

In today’s social media addicted world, it’s not surprising that there is a new definition of what it means to be an influencer. Simply being funny, sharing advice or providing useful tips that appeal to thousands of consumers can turn virtually anyone into a social...