Chemistry News

Mar 06, 2023

Movers & Shakers

This week’s agency news, people on the move and brand buzz.
by Brandon Doerrer

In the Pitch Room

Adobe split its $500 media businesses between Wavemaker and Publicis Media. El Pollo Loco selected Organic to lead its brand and digital strategy.

TikTok named Zefr a brand safety and suitability partner.

Financial service company Empower picked Pereira O’Dell as its AOR.

Agency News

In-house agency Oliver created diversity division InKroud.

Publishing house Studio Anorak launched production and talent agency Antonia & Louise to connect artists with art directors.

On the Move

Wunderkind named Bill Ingram CEO.

Ogilvy hired Darla Price as president of Ogilvy New York and promoted Carina De Blois to chief operating o!cer for North America.

Chemistry promoted Christy Bates and Ashley Friedrich Hampton to EVP, client partnerships and Courtney Saul to EVP, partnerships and experiments.

Acceleration Community of Companies named Andrea Tirloy EVP of people. Global branding agency Jones Knowles Ritchie hired Jason Little as U.S. executive

creative director and promoted Lisa Smith to global executive creative director. Goodway Group hired Stephani Estes as chief media o!cer and Amy Krauss as SVP of client experience.

Travel agency Unique Vacations appointed Tony Cortizas as CMO.

Feld Advertising hired Elizabeth Dorrance as executive media director.

Colorado-based TDA Boulder hired Maru Bernal as creative director.

The One Club for Creativity appointed Molly Crossin as chief growth o!cer.

Bray & Co hired Eaon Pritchard as chief strategy o!cer.

Terri & Sandy named Dylan St. Agathe chief financial o!cer.

E-commerce platform provider Shopware tapped Mark Stanley as chief product and technology o!cer.

Baby gear company Loop tapped Franchesca Hashim as head of marketing.

The Teachers Insurance and Annuity Association of America named Zara Mirza chief brand o!cer.

Creative production studio Carbon hired Jon Rosenberg as executive producer in NY.

RSA Films brought on Jared Malik Royal for commercial representation. Production company Thinking Machine signed director Kat Keene for commercial representation.

For Good

Accenture Song and Urban Edge Network launched Black talent sourcing program Project XL.

Non-profit organization Charity: Water launched its Clear the Calendar campaign which raises funds for clean water projects to give women back the thousands of hours they spend per year collecting water.

Brand Buzz

Chipotle launched a fajita quesadilla after TikTok creators Keith Lee and Alexis Frost made viral content combining the food chain’s steak quesadilla with fajita vegetables.

Guinness is giving consumers who share their best St. Patrick’s Day toasts over $1 million total and is also participating in local activations in Chicago such as placing kinetic tiles along the parade route and dyeing the Chicago River green.

Old Navy released its spring collection with a spot that depicts a dog wedding.

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