Abbott Labs: EAS Campaign

In a market packed with before-and-after shots and some pretty outlandish claims (i.e., “shed belly fat fast” or “lose 10 pounds in 10 days!”), we set out to empower women with a more relatable and body positive brand campaign. No B.S. No quick fixes. Just the truth: living healthy can be a huge challenge. So control what you can.


In just six weeks Chemistry created an avalanche of social content for AdvantEDGE CarbControl: videos, social posts, product shots, memes, and inspirational quotes –– all aimed at establishing the brand voice as one that the audience could trust…and share.