Guinness had previously launched its Pub Finder app to little fanfare. They enlisted us to help them rebrand and gain 500,000 users. So, rather than focus on all of the apps features, we focused on what the brand is known for: iconic imagery. A series of simple and powerful POP and OOH was developed to distill the app to its one true benefit. It helps users find pubs that know how to pour a good pint. The results: 500,000+ users in under six months. The campaign ran for years and won virtually every creative award on the planet. Cheers.