Guinness had previously launched its Pub Finder App to little fanfare. They enlisted us to help them re-brand and gain 500,000 users. So, rather than focus on all of the apps features, we focused on what the brand is known for, iconic imagery. A series of simple and powerful POP and OOH was developed to distill the app benefit to its one true benefit. It helps users find pubs that know how to pour a good pint. The results: 500,000+ users in under 6 months. The campaign ran for years and one virtually every creative award on the planet. Cheers.