Marriott: Digital

Marriott hotels and resorts came to Chemistry with a need to build marketing plans that focused on “putting heads in beds” while also building brand preference. Marriott’s goal was to see $4.00 in bookings revenue for every $1.00 in advertising. Chemistry built a behavior strategy model that was pliable enough to be customized for each hotel or regional cluster’s needs, but steady enough to allow each hotel to meet and exceed that $4:1 ROI goal, reaching as high as $100:1.

As a result, Chemistry went from working with one resort to working with 350 regional clusters and individual resorts, building up to 12 annual strategic plans, all with the $4:1 ROI goal.