When Red Bull Music launched its Culture Clash concert series in North America, the Austrian energy drink brand challenged Chemistry to turn up the volume around the event. So, we did by creating gritty, authentic content generated by local street artists. The look and feel of the ATL came to life and connected with fans around the globe. The result: Tickets sold out in under 2 hours and the online broadcast was viewed by millions. Additionally, Chemistry was asked to design a commemorative can, making us the only North American agency on Red Bull’s roster to do so. Big ups to our crew.