Troy University: Campaign

Troy University wanted a new campaign that highlighted the university’s unique and meaningful support for its students. Inspired by Troy’s fight song, Chemistry created the One & All campaign. “We are Trojans, one and all” is more than just a rally cry on game day – it represents the lifelong bond shared among Troy alumni, professors, and current students. Moreover, that supportive network gives students the confidence they need to succeed not only in the classroom, but in future careers.