Using nostalgia to build buzz for a new kind of tournament

When the MLS is Back Tournament was announced, Atlanta United came to us looking to stir up excitement for a tournament that fans couldn’t attend. So naturally we made a hype video that doubled as an 8-bit homage to one of the 90’s kids’ favorite games. Welcome to the Orlando Trail!


Viewership for MLS Is Back tournament


Most tweeted about team ahead of tournament


Increase in engagement over average video post