Using nostalgia to build buzz for a new kind of tournament


When the MLS is Back Tournament was announced, Atlanta United came to us looking to stir up excitement for a tournament that fans couldn’t attend. So naturally we made a hype video that doubled as an 8-bit homage to one of the 90’s kids’ favorite games. Welcome to the Orlando Trail!

#1

Viewership for MLS Is Back tournament

TOP 3

Most tweeted about team ahead of tournament

549%

Increase in engagement over average video post