To combat insurance confusion, we created Aunt Angie:
a goat hang gliding, irish dance battling, insurance expert.
You’ll never believe this, but insurance is complicated (especially when it spans 20 territories across the Caribbean). CG is the most trusted, fastest growing insurance brand in the islands and to combat that confusion, we introduced Aunt Angie – a lovable auntie who’s dabbled in knife throwing bingo, boxed a few kangaroos, and survived off the land in Saskatchewan. Her stories are wild and complicated, but her CG cover keeps things simple.
69%
TOTAL SALES GROWTH YoY
319%
ADVERTISING RECALL ACROSS CORE TERRITORIES
62%
AVERAGE INCREASE IN CONSIDERATION
51%
AVERAGE INCREASE IN CONVERSION