Aunt Angie

To combat insurance confusion, we created Aunt Angie:
a goat hang gliding, irish dance battling, insurance expert.

You’ll never believe this, but insurance is complicated (especially when it spans 20 territories across the Caribbean). CG is the most trusted, fastest growing insurance brand in the islands and to combat that confusion, we introduced Aunt Angie – a lovable auntie who’s dabbled in knife throwing bingo, boxed a few kangaroos, and survived off the land in Saskatchewan. Her stories are wild and complicated, but her CG cover keeps things simple.

69%

TOTAL SALES GROWTH YoY

319%

ADVERTISING RECALL ACROSS CORE TERRITORIES

62%

AVERAGE INCREASE IN CONSIDERATION

51%

AVERAGE INCREASE IN CONVERSION