Bringing empathy to an uncertain world flooded with facts


As we were headed toward a lockdown and national shutdown, the whole world was telling you how to wash your hands and disinfect doorknobs and precisely the right amount of toilet paper that we considered hoarding. The world was a crazy and uncertain place. But instead of adding to the uncertainty, Children’s Healthcare of Atlanta took a moment to empathize with parents and reframe this great unknown as a moment that could strengthen our families and set them apart from other healthcare providers. 

$100k

In donated media

3.5MM

Impressions