Asking America to cheat oN their favorite chicken sandwich

The Chicken wars have come and gone, and by now, everyone has a favorite chicken sandwich. So how does a small, southern, slider franchise announce that they’ve got a brand-new chicken sandwich, and we want you to try it? It’s simple. Instead of fighting to be their new favorite, we just asked them to try a lil’ something on the side.


Side Chik Sandwich Sales


Total Store Sales Nationwide


In Earned Media