krystal
Asking America to cheat oN their favorite chicken sandwich
The Chicken wars have come and gone, and by now, everyone has a favorite chicken sandwich. So how does a small, southern, slider franchise announce that they’ve got a brand-new chicken sandwich, and we want you to try it? It’s simple. Instead of fighting to be their new favorite, we just asked them to try a lil’ something on the side.
3X
Side Chik Sandwich Sales
+4%
Total Store Sales Nationwide
$50M
In Earned Media