Krystal doesn’t want to be your main chicken sandwich. THEY just wanna be your Side Chik.
Late to the Chicken Wars, everyone’s already got a favorite QSR chicken sandwich. And that’s fine by us. We say, keep your main thing the main thing, we just wanna be your Side Chik. So, give us a lil’ visit when you get bored with your go-to, and try our chicken sandwich sliders. But keep it hush, hush, we wouldn’t want your main chicken places finding out, now would we?
$50B
IN EARNED MEDIA
750M
IMPRESSIONS
3x
SIDE CHIKS SOLD