YOU NEVER KNOW WHAT’S NEXT

The beauty of sports is anything can happen, and that’s exactly why you should bet responsibly.

How do you convince overconfident college-aged sports bettors that their knowledge of the game doesn’t make them better bettors? Instead of preaching to them about all the reasons gambling is a game of chance, we reminded them that we love the game because anything can happen. Every gravity-defying catch, impossible-angle buzzer beater, and circus save proves we never know what’s next. And that is why you should always bet responsibly.

“This campaign continues our ongoing commitment to educating fans about the importance of responsible betting”

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