Blowing up the model for movie marketing. 

Any agency can make an ad. We made 62 hours of video content to fuel the PR-fire of one of the most anticipated movie premieres of the last decade. In Waiting with Huell, we gave avid fans something to talk about by building a separate storyline around the one character not in the film. The premiere of  El Camino: A Breaking Bad Movie had more viewers than Joker on opening weekend – a major benchmark for the global streaming service.