MAKING the struggles of
Gen-Z IMPOSSIBLE TO IGNORE
Netflix’s show Grand Army is about the struggles and triumphs of being a teen today. Above all else they want the world to hear their struggles. So we had street artists paint struggles of Gen-Z onto school busses that hit the most INSTAGRAMMABLE spots in New York City the weekend after the show launched. And in the process Grand Army catapulted into the top three most streamed on Netflix the weekend of the activation.
Most streamed on Netflix the weekend of activation
Increase in social chatter the weekend of activation