Upping the energy for Red Bull.

Red Bull partnered with Chemistry to launch the Culture Clash concert series in North America. The integrated campaign featured work from renowned muralist, Fabian Williams. The concert showcased  the biggest names in Southern Hip-Hop taking on international artists in a battle of sounds. The end result was the elevation of the  brand with music fans worldwide, a sold-out festival, millions of fans streaming the event, and several more projects from the iconic energy drink.