The Chemistry of What’s Next.
Curated insights from the places where strategy, creativity, media, culture, and data meet.
Ad Age Names Chemistry a 2026 A-List Standout Agency
Ad Age has named Chemistry a 2026 A-List Standout Agency, recognizing the independent shop for its continued creative momentum, strong client partnerships, and growing influence across the marketing industry. The honor highlights agencies that are delivering exceptional creative work while also driving meaningful business results for brands. Chemistry’s recognition reflects ...
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Chuck Cramer - Director, SEO
July 1, 2026
Budget Shifts That Paid Off: How Cutting Ads Unlocked Free Traffic & Conversions
Ranking #1 organically while bidding on the same keyword? You might just be paying for a click you already owned.
Kevin Seelaus - Associate Director, UX + Theresa Hoffmann - UX Designer
June 3, 2026
Navigational design: The click vs. hover debate
We’re settling the debate on hover vs. click navigation once and for all. And spoiler: we’re team click.
Katie Boardman - Group Media Director
May 20, 2026
Closing the Measurement Confidence Gap in QSR Media
Matched market testing has become one of the most valuable tools in a marketer’s measurement toolkit. When designed correctly, these tests provide clear, defensible evidence of paid media’s true business impact.
Mike Quinn - Director of UX
May 6, 2026
Building the Right Tool: Prompt-to-app Workflows in Marketing Agencies
We got tired of bottlenecks, workarounds, and tools that didn’t quite solve the problem. So we did what Chemistry does best: built something better.
Katherine McKelvey - Media Director
April 29, 2026
Guiding Patients with Content Discovery Across the Care Journey
Media Director Kathrine McKelvey explains how health systems are using Content Discovery to reach patients earlier, build trust at scale, and drive more efficient demand.
April 24, 2026
Taylor Guglielmo Named 2026 Campaign US Inspiring Women Honoree in “Leading the Charge: Creative” Category
Chemistry’s Taylor Guglielmo was named a 2026 Campaign US Inspiring Women honoree, recognized for redefining agency leadership through business growth, culture-driven innovation, and impactful community advocacy.
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