Café La Llave
Introducing a heritage coffee brand to a new generation.
insight
Young bicultural consumers wanted more from their coffee.
Family-owned Cuban coffee brand Café La Llave wanted to reach a new generation. We conducted market research and micro-segmentation to find the right audience: bicultural, health-conscious Hispanic youth with roots in both Latino and American cultures, looking for a coffee that fits their identity and fuels their day.
iDEA
Connect heritage with a new generation’s identity.
We positioned Café La Llave as the coffee of choice for a confident young generation proud of their Hispanic identity. We developed the creative platform through audience research, a photo and video shoot, and a multi-channel campaign spanning print, digital, and social. Influencer partnerships extended the reach, connecting bold flavors with bold identities.
53
%increase in digital sales year-over-year
28
Mimpressions (double the original estimate)
75
%reduction in cost-per-click
IMPACT
Results as bold as the brew.
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