May 15, 2023
Gen Z Is Tired Of It. They’re Also Kind Of Unstoppable.
Hot takes about Gen Z are everywhere, but actual Gen Zers are harder to find. Chemistry’s Market Research Lab went directly to 261 of them—ages 13 to 24—in a conversational survey designed and consulted by the Gen Zers on our own team. What came back wasn’t a list of trends or a generational profile. It was something closer to a real conversation: how this generation is actually feeling, what’s driving their attention, and what it takes to earn their trust.
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