AdWeek
October 4, 2023
Reaching the Latinx Market Involves Buy-In at Senior Levels
At Chemistry, we know successful engagement of the Latinx marketplace isn’t just about Spanish-language ads — it requires top-shop buy-in, meaningful budgets, and culturally informed strategy. Business leaders join Chemistry Cultura for a Latino Mosaic panel to discuss how brands are shifting mindsets and budgets to get it right.
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