The Continuum
February 18, 2025
Is The Super Bowl Ad Investment Still Worth It? Industry Experts Weigh In
Jason Dille, Chief Media Officer, breaks down why a Super Bowl spot still carries prestige—and how its true value lies in the “reaction radius” of social conversations—in this Continuum feature, “Is the Super Bowl Ad Investment Still Worth It?”
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100 days in office: Taylor Guglielmo, president, Chemistry
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Chemistry Strengthens Leadership to Fuel Strategic Growth
Little Black Book reports that Chemistry strengthened its leadership team to fuel strategic growth and expand its creative and cultural impact.