Jay Goodwin

Strategy Director

Jay Goodwin is a Strategy Director at Chemistry, where he leads strategic work across healthcare, utilities, insurance, and new business accounts. With eight years of experience in brand, creative, social, and cultural strategy, he helps teams uncover meaningful audience insights and translate them into work that drives measurable impact.

Jay brings a human-centered perspective grounded in social science and consumer understanding. He is collaborative in how he works with teams and clients, unprecious in the pursuit of the best ideas, and explorative in uncovering new ways to solve complex challenges.