Blog
Posted on by Jess Carson
In an industry where every transaction matters, QSR marketers need more than directional indicators; they need certainty. As more brands prioritize measurement rigor, matched market testing is increasingly becoming not just …
Posted on by Jess Carson
Explore how the traditional “last-click” or even multi-touch attribution models fall short in today’s reality, where discovery, engagement, and conversion are anything but sequential. Anyone who has spent significant time …
Posted on by Jess Carson
insight From an escape to an essential. For years, massage was treated as a luxury moment of escape versus a pillar of health. But as the world redefined self-care, recovery …
Posted on by Jess Carson
Chemistry Cultura, in partnership with the U.S. Hispanic Chamber of Commerce, conducted a proprietary study of Latino consumers across media habits, cultural identity, language, and brand loyalty. The findings are …
Posted on by Jess Carson
Chemistry’s Market Research Lab surveyed more than 1,000 consumers and turned up a finding that should stop cereal brands in their tracks: only 35% of people are eating cereal at …
Posted on by Jess Carson
Hot takes about Gen Z are everywhere, but actual Gen Zers are harder to find. Chemistry’s Market Research Lab went directly to 261 of them—ages 13 to 24—in a conversational …