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Posted on by Jess Carson
Chemistry Cultura, in partnership with the U.S. Hispanic Chamber of Commerce, conducted a proprietary study of Latino consumers across media habits, cultural identity, language, and brand loyalty. The findings are …
Posted on by Jess Carson
Chemistry’s Market Research Lab surveyed more than 1,000 consumers and turned up a finding that should stop cereal brands in their tracks: only 35% of people are eating cereal at …
Posted on by Jess Carson
Hot takes about Gen Z are everywhere, but actual Gen Zers are harder to find. Chemistry’s Market Research Lab went directly to 261 of them—ages 13 to 24—in a conversational …