Expertise Type: Media, Performance & Intelligence

Chemistry’s Market Research Lab surveyed more than 1,000 consumers and turned up a finding that should stop cereal brands in their tracks: only 35% of people are eating cereal at …

Hot takes about Gen Z are everywhere, but actual Gen Zers are harder to find. Chemistry’s Market Research Lab went directly to 261 of them—ages 13 to 24—in a conversational …