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Expertise Type: Multicultural Marketing & Communications

TikTok and YouTube Key to Reaching the U.S. Hispanic Audience

Posted on June 16, 2023 by Jess Carson

Chemistry stays dialed into where culture is born. Our Latino Mosaic study, as highlighted in Variety, shows TikTok and YouTube are now must-play fields for reaching U.S. Hispanics. Check out …

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Latinos Ready to Exert Influence, Reap Rewards of Economic Clout in US, Business Leaders Say

Posted on June 13, 2023 by Jess Carson

Chemistry recognizes that economic power comes with influence — and U.S. Latinos are ready to claim both. Chemistry Cultura’s Mike Valdes-Fauli and other business leaders discuss this shift and what …

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