For Real: Is Non-AI Craft the New Flex?

In “For Real: Is Non-AI Craft the New Flex?” Little Black Book explores a growing creative countercurrent: as AI becomes table stakes, human-led craft is regaining cultural and commercial value. Chemistry’s Mike Groenewald weighs in on why brands that prioritize intentional, human-driven craft stand out in an increasingly automated landscape. Read his full perspective and see what others in the industry are saying.