AdWeek
October 8, 2024
Why Latinx Fans Demand Sports Marketing Beyond Hispanic Heritage Month
Chemistry knows that reaching Latinx sports fans isn’t just a seasonal play—this piece shows why brands need to run the full game, not just during Hispanic Heritage Month. Dive in to discover how successful campaigns are fueling year-round connections that go beyond the flag-waving.
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Little Black Book
February 2, 2026
For Real: Is Non-AI Craft the New Flex?
Little Black Book examines the rise of non-AI craft as a creative differentiator, featuring perspective from Chemistry’s Mike Groenewald on the enduring value of human-led work.
AdAge
October 16, 2025
Chemistry’s ‘Weird looking stools’ Bring Colon Cancer Awareness to the bar
Ad Age covers the Georgia CORE “Weird Looking Stools” campaign, a bold colon cancer awareness effort created with Chemistry that uses striking artist-designed stools to spark life-saving conversations and link people to screening resources across the state.
Campaign
December 10, 2025
100 days in office: Taylor Guglielmo, president, Chemistry
In her first 100 days as Chemistry president, Taylor Guglielmo emphasizes simplifying internal processes, driving impactful client work, and building momentum through culture-led creativity to support the agency’s growth and profitability.