Atlanta United: Campaign

How do you launch a new MLS team in one of the world’s worst sports town? You ignore the baggage of the past and you give fans a reason to truly take ownership on day 1. The result: The most successful sports franchise launch in history, according to ESPN and Sports Illustrated. A three year waiting list for season tickets and the league’s single-game attendance record broken five times in the first season and a half. Atlanta United’s 45,000 plus average home attendance is higher than any NBA or MLB team. The number is higher than the average attendance for the 2018 World Cup – a testament to a team and a city united.