Atlanta United is a soccer club true to its city. More than a club, it’s a reflection of Atlanta’s culture. So when they were the only MLS club awarded a third kit, it had to be more than just another colorway. Featuring 13 messages of unity in 11 global languages, the Unity Kit was born.
To launch it, we partnered with the Center for Civil and Human Rights to create an immersive audio visual exhibit that brought the unifying power of our club, our city, and our sport to life with 6 interacting screens, 324 unique frame changes, and spatial audio that adapted as you explored the exhibit. And to prove that this Unity Kit was truly for ALL of us, net proceeds from Unity Kits sold at the launch event were re-invested directly into the community through the Atlanta United Foundation and the club’s many community relation initiatives.
Turning a moment of individual glory for the club into a moment to celebrate the unity of our sport, our club, and our city.