Frontdoor

Feel the power of done.

insight

The incredible rush of “done”

Owning a home means living with an endless to-do list: the squeaky door, the leaky faucet, the hum in the fridge that won’t quit.

But while everything else in life was getting smarter, home repair somehow remained slow, clunky, and confidence-draining.

We brought the best part of home repair to the entire repair process– that small, satisfying feeling of checking a task off that list delivers a surprising high. Because for our customers, the goal wasn’t just to fix things, it was to feel like capable homeowners.

idea

turning frustration into satisfaction

Frontdoor didn’t just launch an app — we reinvented what “help” could look like for homeowners.

We built a new kind of home repair experience around an industry-first feature: live video chat with real experts. In minutes, users could connect face-to-face with plumbers, electricians, or handypeople who diagnosed issues through their cameras, guiding them to fix it themselves or get smarter before calling in local help.

MLB star Ronald Acuña Jr. celebrated his own “done” moment on opening week. HGTV designer Tiffany Brooks and DIY creator Kate Arends shared their “Open the Frontdoor” stories across social.

From Amazon Prime boxes arriving at actual front doors to partnerships with HGTV’s Smart Home and ESPN’s NFL Draft, every touchpoint brought a single emotion to life – that deeply satisfying exhale when the job is finished.

Even the app’s UX became part of the story: clean, bold, simple, and a visual portal to progress. Every interaction ended with a dopamine hit of completion: a glowing checkmark, a thank-you from an Expert, and a next-step suggestion to keep momentum going.

Downloads surpassed by

153

Awareness grew

21

Growing video chat

24

Social engagement grew

14

IMPACT

A brand new category built on confidence

Frontdoor didn’t just enter the category, we made a new one..

In its first six months, downloads surpassed the annual goal by 153%, awareness grew 21%, and the brand’s differentiating feature, “video chat with an Expert”, jumped 24%, giving it a 17-point lead over Angi.

Engagement soared 14x above social norms, proving that people didn’t just want a fix, they wanted that feeling of “done”.

Frontdoor became more than an app. It became a reminder that the best feeling in homeownership is finishing what you start.