Georgia CORE
Starting an Uncomfortable Conversation
Insight
Giving Colorectal Cancer Awareness a seat at the table… literally
Poop is one of life’s great equalizers. It’s something everyone does and almost no one talks about.
But that silence is costing lives. Colon cancer is now the second-leading cause of cancer deaths, rising fastest among people under 45.
Some signs of colon cancer are easy to spot by looking at stools, yet not enough people know or talk about it.
Georgia CORE set out to open up the stool conversation, turning discomfort into awareness, and making it feel less taboo to take your stool, and your health, seriously.
IDEA
A stool that starts the conversation.
We replaced bar and coffee shop seats across Georgia with Weird Looking Stools. These warped, wobbly, discolored barstools were designed to resemble the real-life uncomfortable and misshapen stool-related symptoms of colon cancer. And they were impossible to ignore.
Each stool was placed in a location where our under 45 audience spent their time sitting and talking. And each came with a simple message: “A weird looking stool could be a sign of colon cancer.” The metaphor was literal and unforgettable.
What began as curiosity at the bar became education at the table. QR codes linked to screenings, symptoms, and stories that could save lives. The topic no one wanted to touch suddenly became the one everyone was sharing.
IMPACT
From awkward to lifesaving.
By meeting Georgians where they sit — bars, coffee shops, and social feeds — Georgia CORE made colon cancer awareness unmissable.
The campaign sparked conversation statewide, drove screenings, and redefined how public health could show up with wit and humanity.
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