Netflix

Love Found Its Voice.

insight

Reality romance needed a spark.

Reality dating shows had become a cultural ritual and must-see TV.

But for Netflix, the category was uncharted territory. Known for prestige storytelling and global hits, the brand wasn’t known as the home for reality romance.

To earn a place in that conversation, we couldn’t just announce our lineup in a press release; we needed to speak the love language of fandom.

We found inspiration in the golden age of boy bands, where unabashed love, synchronized drama, and the promise of forever played out in perfect harmony and a three-minute hook.

idea

Turning a lineup into a love song.

Instead of a press release, we created a boy band: N-2-Luv. Cast from five of Netflix’s most beloved reality stars reborn as pop idols, their debut single was more than music; it was a lyrical reveal of Netflix’s new and returning dating shows.

Shot like a 90s fever dream complete with choreography, slow-motion hair flips, and a Nick Lachey cameo, the music video merged nostalgia with self-aware fun. The work celebrated the absurd, addictive joy that defines reality love.

Views

8.3M

Impressions

2.5B

Engagement increased

.03

IMPACT

Guilty pleasure gone global.

The campaign became a viral phenomenon, drawing over 8.3 million views across Netflix’s social channels and 2.4 billion impressions at just $0.03 CPM.

It proved Netflix could do more than announce a lineup, it could speak fluent fandom and turn love for the shows into love for the brand.