UPMC Health Plan
Partners in Care
insight
People don’t just want coverage. They want someone in their corner.
Care is personal. Insurance can feel cold. People want to trust their health insurer as much as they trust their doctor.
As we helped UPMC Health Plan to grow membership and market share, our challenge was to help people see their health insurer not as another obstacle to navigate, but as a partner in their corner and working alongside them and their doctors to make care better and easier.
Idea
UPMC Health Plan is here to be your partner no matter who you are.
We believe healthcare works best when everyone is working together. That means bringing patients, doctors, health coaches, care managers, and health plans onto the same team. Having a partner to make healthcare simpler and providing the best possible outcome for each person.
Chemistry launched the “Partners in Care” campaign to reposition UPMC Health Plan as a partner in your health, not just for health coverage. Bringing patients, caregivers, physicians, and a premier, full-service health insurer together to create a more connected, seamless solutions designed around everyone’s needs. We spoke to people everywhere – on their phone, TV, radio, laptop, morning drive… even at the airport.
“Partners in Care” evolved beyond a campaign to become the central idea shaping the UPMC Health Plan brand. It created a unifying platform that could speak to every audience and line of business, from employers and individuals to Medicare members and brokers, while addressing the distinct needs and concerns of each. At every touchpoint, “Partners in Care” strengthened a clear and meaningful brand promise: UPMC Health Plan isn’t simply a health insurer. It’s a partner in your healthcare.
32
%Share of the regional health-insurance market
1
Ranked “Highest Member Satisfaction among Health Plans” by J.D. Power, three years running
3
Lines of business grew – Medicare, Medicaid, and Employer plansHealth Plan
IMPACT
Growth across every plan.
UPMC Health Plan grew across every line of business, including Medicare, in a highly and nationally competitive market leading to a 32% market share.
UPMC Health Plan accounted for $18 billion of UPMC’s $31 billion in revenue, while growing its membership to over 4 million. And those members ranked UPMC Health Plan highest in member satisfaction among health plans according to J.D. Power for three straight years.
Related Work
