The Chemistry of What’s Next.
Curated insights from the places where strategy, creativity, media, culture, and data meet.
Ad Age Names Chemistry a 2026 A-List Standout Agency
Ad Age has named Chemistry a 2026 A-List Standout Agency, recognizing the independent shop for its continued creative momentum, strong client partnerships, and growing influence across the marketing industry. The honor highlights agencies that are delivering exceptional creative work while also driving meaningful business results for brands. Chemistry’s recognition reflects the agency’s cultura...
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Drew Miller - Director, Analytics
March 11, 2026
Data-Driven Attribution: From Guesswork to Growth
Explore how the traditional “last-click” or even multi-touch attribution models fall short in today’s reality, where discovery, engagement, and conversion are anything but sequential.
Muse By Clios
February 25, 2026
Chris Breen of Chemistry Explains How Sports Teaches Us to Navigate Life
Chemistry’s Chris Breen explains that lessons from sports, especially dealing with failure and growth, offer valuable guidance for navigating life and informing creative leadership at the agency.
Campaign
February 25, 2026
Chemistry President Taylor Guglielmo Honored on Campaign US 2026 Inspiring Women List
Campaign US names Taylor Guglielmo, president of Chemistry, as one of its 2026 Inspiring Women, honoring her leadership and impact in driving creative excellence and cultural influence within the advertising and marketing industry.
Little Black Book
February 2, 2026
For Real: Is Non-AI Craft the New Flex?
Little Black Book examines the rise of non-AI craft as a creative differentiator, featuring perspective from Chemistry’s Mike Groenewald on the enduring value of human-led work.
Milla Stolte - Chief Strategy Officer
December 18, 2025
The 2026 Organic Social Growth Playbook: How Fandom Drives Real Revenue
In 2025, the brands that grew the fastest weren’t the ones flooding feeds with more content.
Campaign
December 10, 2025
100 days in office: Taylor Guglielmo, president, Chemistry
In her first 100 days as Chemistry president, Taylor Guglielmo emphasizes simplifying internal processes, driving impactful client work, and building momentum through culture-led creativity to support the agency’s growth and profitability.
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