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MEDIA, PERFORMANCE & INTELLIGENCE
We combine cultural insight, experimentation, and full-funnel intelligence to create media systems that adapt as fast as people do.
Insights
Drew Miller – Director, Analytics
March 11, 2026
Data-Driven Attribution: From Guesswork to Growth
Explore how the traditional “last-click” or even multi-touch attribution models fall short in today’s reality, where discovery, engagement, and conversion are anything but sequential.
The Continuum
February 18, 2025
Is The Super Bowl Ad Investment Still Worth It? Industry Experts Weigh In
This article questions whether Super Bowl ads still deliver value, a strategic consideration agencies like Chemistry evaluate when guiding clients’ investments.