American Home Shield

Rebranding to drive performance media

insight

A legacy direct-response brand had untapped cultural territory.

As a legacy performance media brand, American Home Shield needed more than optimized media buys. We saw an opportunity: tentpole sponsorships and custom integrations could spike brand awareness and substantiate the product offering for new audiences.

idea

Meet them at the main event.

A 2024 rebrand gave us the opening to show up differently. We integrated 100% new creative across every platform and every stage of the funnel—then paired it with sponsorships that put AHS in front of previously untapped segments. A WrestleMania integration (featuring The Rock’s main event match) reached professional wrestling fans, while an NFL Draft sponsorship connected with football audiences. The strategy traded efficient repetition for cultural presence, all executed on a flat budget.

52

increase in site visits

28

lift in lead volume

6

YoY sales growth

3

drop in cost per conversion

IMPACT

Performance gains across every metric.

From the NFL Draft to WWE’s WrestleMania 2024 premier match featuring The Rock, the strategic campaign drove brand awareness increases alongside hard performance results.