Dafne Rodriguez

Lead Digital Strategist

Dafne Rodriguez is a Lead Digital Strategist at Chemistry, where she leads website redesign initiatives with a focus on digital strategy, content strategy, and user experience planning. She helps clients define clear digital goals and translate complex business needs into actionable strategies that align teams and drive measurable results.

With 13 years of experience across B2B and B2C organizations, Dafne has worked in advertising, technology, automotive, retail, real estate, nonprofit, and performance marketing environments throughout the U.S. and Latin America. She brings a strong mix of strategic thinking, operational leadership, and data-informed decision-making to her work. Dafne is dynamic in her approach, collaborative with teams and clients, and adaptable in navigating evolving business needs and digital landscapes.