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DIGITAL EXPERIENCE & ENGAGEMENT
We shape digital experiences through insight and iteration, building seamless, high-performing journeys that keep audiences involved.
Insights
Mike Quinn – Director of UX
May 6, 2026
Building the Right Tool: Prompt-to-app Workflows in Marketing Agencies
We got tired of bottlenecks, workarounds, and tools that didn’t quite solve the problem. So we did what Chemistry does best: built something better.
Kam McCullough – EVP, Experiential & Influencer
April 20, 2026
The Festival Was Never the Problem. The Brief Was.
From Coachella chaos to Gen Z’s co-creation expectations, this piece lays out why the brand-as-director model is broken and what a creator-first approach actually looks like.
Patrick Nace – Group Strategy Director
April 8, 2026
Finding Success When the Marketing Funnel Stops Making Sense
Nonlinear behavior is forcing brands to rethink how they’re structured, measured, and aligned to meet customers where they actually are.