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DIGITAL EXPERIENCE & ENGAGEMENT
We shape digital experiences through insight and iteration, building seamless, high-performing journeys that keep audiences involved.
Insights
Kevin Seelaus – Associate Director, UX + Theresa Hoffmann – UX Designer
June 3, 2026
Navigational design: The click vs. hover debate
We’re settling the debate on hover vs. click navigation once and for all. And spoiler: we’re team click.
Mike Quinn – Director of UX
May 6, 2026
Building the Right Tool: Prompt-to-app Workflows in Marketing Agencies
We got tired of bottlenecks, workarounds, and tools that didn’t quite solve the problem. So we did what Chemistry does best: built something better.
Kam McCullough – EVP, Experiential & Influencer
April 20, 2026
The Festival Was Never the Problem. The Brief Was.
From Coachella chaos to Gen Z’s co-creation expectations, this piece lays out why the brand-as-director model is broken and what a creator-first approach actually looks like.