Only two things in life are certain. Taxes, and people disliking taxes. But what if we made them easier? That’s what Chemistry did as H&R Block’s digital agency of record. We recreated their entire digital experience from top to bottom. A task that included research, journey mapping, user testing, prototypes, and more testing. In the end, we designed over 1,400 pages, created online videos, increased conversions and sales, and built an online brand for one of America’s most trusted companies.