Talley Hultgren

Chief Insights Officer

Talley Hultgren is Chief Insights Officer at Chemistry, where she leads the agency’s consumer insights practice and helps teams make smarter, more actionable decisions through data. With more than 30 years of experience, she has built and expanded Chemistry’s qualitative, quantitative, and hybrid research capabilities designed to improve communication effectiveness and connect insights to business growth.

Her experience spans CPG, hospitality, financial services, healthcare, and nonprofit organizations. Talley brings a strategist’s approach to every study, asking deeper questions upfront and translating findings into clear implications for client brands. Known for her endless energy, insatiable curiosity, and ability to cut through the BS, she’s converted even the most passionate skeptics into data devotees. She’s always on the hunt for “what’s next” in consumer behavior and insight innovation.