
Media, Performance and Intelligence
At Chemistry, media lives where the work is made. We plan, buy, and optimize alongside creative and strategy—so every investment is smarter and built to perform. From brand-building to conversion, we bring the integration and intelligence to make every dollar work harder.
powered by media catalyst
Media Catalyst is our proprietary approach, connecting strategy, data, and execution across channels. It’s the foundation for how we bring together technology, talent, and tangible business results.
Media Planning, Buying & Orchestration
Orchestrating every channel to hit harder.
Full-funnel media strategies that connect brand ambition to business outcomes, balancing reach, precision, and performance so every dollar works harder and every channel plays a defined role in driving growth.
Search and performance media that captures demand, accelerates conversion, and drives measurable ROI—scaling what works and eliminating what doesn’t.
Winning where purchase decisions happen. Retail and marketplace media that unlocks growth across Amazon, Walmart, and other commerce ecosystems, aligning media, product strategy, and measurement to drive sales and share.
Privacy-forward audience and identity solutions that combine first-party data and advanced segmentation to reach the right people, at the right moments, across channels—without sacrificing scale or compliance.
Data Analytics, Insights & Optimization
Making data earn its place in every decision.
Advanced modeling that quantifies the true impact of channels and investments with the goal of guiding smarter budget allocation and informing strategic decisions with confidence.
Measurement as foundation, never an afterthought. Media science integrated directly into planning and activation—connecting KPIs, experimentation, and attribution to ensure insights are actionable, continuous, and tied to real business results.
Data isn’t a layer—it’s built in. Data science and engineering embedded directly into media workflows, enabling automation, advanced analytics, and real-time optimization across every campaign.
AI transformation & Innovation
Rewiring how business gets done.
Media as a lever for transformation. Partnerships that modernize media operations, break down silos, and evolve capabilities, rethinking how strategy, data, technology, and teams work together to drive long-term change.
PARTNERSHIPS



Work
We combine cultural insight, experimentation, and full-funnel intelligence to create media systems that adapt as fast as people do.
Insights
Katherine McKelvey – Media Director
April 29, 2026
Guiding Patients with Content Discovery Across the Care Journey
Media Director Kathrine McKelvey explains how health systems are using Content Discovery to reach patients earlier, build trust at scale, and drive more efficient demand.
Drew Miller – Director, Analytics
March 11, 2026
Data-Driven Attribution: From Guesswork to Growth
Explore how the traditional “last-click” or even multi-touch attribution models fall short in today’s reality, where discovery, engagement, and conversion are anything but sequential.
The Continuum
February 18, 2025
Is The Super Bowl Ad Investment Still Worth It? Industry Experts Weigh In
This article questions whether Super Bowl ads still deliver value, a strategic consideration agencies like Chemistry evaluate when guiding clients’ investments.
Awards

National Finalist
Best Media Plan

2X National Finalist
Best Media Plan

National Finalist
Best Media Plan

2024 Silver Effie
Frontdoor App Launch