Expertise Type: Brand Design & Storytelling

From her first spark of inspiration to leading Test Tube Productions, Renee Williams Royal’s love for film runs deep. LBBOnline captures that passion in “The Moment I Fell in Love …

Brands increasingly face challenges in building trust. In this Association of National Advertisers (ANA) piece, Chemistry’s Courtney Saul reminds brands that trust can’t be manufactured, but it can be built …

How do you make “everything bad” feel like it’s good again—and sell the idea? Chemistry teamed up with Beyond Meat to fuse humor and dissonance for the “This Changes Everything” …

Brands are increasingly building in-house studios, but agencies still bring crucial outside perspectives. Chemistry’s president Tim Smith joins other agency leaders in discussing how the agency supports brands with in-house …

Chemistry recognizes the importance of creative representation of real voices, experiences, and identities. Chief Creative Officer Chris Breen sits down with industry peers to explore how it should come to …