AdAge
October 10, 2023
Everything Bad Is Now Good For You—But Not Really—In Beyond Meat’s Comical New Ad
How do you make “everything bad” feel like it’s good again—and sell the idea? Chemistry teamed up with Beyond Meat to fuse humor and dissonance for the “This Changes Everything” campaign, catching the attention of plant-based consumers and AdAge alike.
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Little Black Book
February 2, 2026
For Real: Is Non-AI Craft the New Flex?
Little Black Book examines the rise of non-AI craft as a creative differentiator, featuring perspective from Chemistry’s Mike Groenewald on the enduring value of human-led work.
AdAge
October 16, 2025
Chemistry’s ‘Weird looking stools’ Bring Colon Cancer Awareness to the bar
Ad Age covers the Georgia CORE “Weird Looking Stools” campaign, a bold colon cancer awareness effort created with Chemistry that uses striking artist-designed stools to spark life-saving conversations and link people to screening resources across the state.
Campaign
December 10, 2025
100 days in office: Taylor Guglielmo, president, Chemistry
In her first 100 days as Chemistry president, Taylor Guglielmo emphasizes simplifying internal processes, driving impactful client work, and building momentum through culture-led creativity to support the agency’s growth and profitability.